The Tourism Sustainability Plan of Torroella de Montgrí and l'Estartit launches website and graphic image

The City Council has today activated the website of the Tourism Sustainability Plan of Torroella de Montgrí-l’Estartit , a space through which detailed information is provided on the objectives, phases, strategic lines, promoter core, projects to be executed and their evolution. A very functional, agile and practical website has been developed, under the domain montgrimedes2030.com , which attempts to simplify access to all the practical information of a strategic plan of great scope and transversality. As a whole, it will represent one of the highest municipal investments of recent decades in urban improvement, infrastructures, services and natural spaces. Graphic image
Visually, the new website is based on the graphic identity that has been developed to identify and give the Plan its own personality in all media that require it. The graphic identity has been developed by the designer from Torroella, Plàcid Busquets. One of the central elements of this work is the symbol included in the imagotype, an image that from now on will be very present in the municipality’s physical media and on social networks.

Linkage with the SDGs and the 2030 Agenda
The symbol is the most important identifier available to the brand and is based on a segmented circle with the halves displaced to form a “curve”. Its colors and shape suggest an affinity with the official brand of the Sustainable Development Goals (SDGs) and the 2030 Agenda. This link is supposedly intended, since the execution of the Plan will allow a good part of the SDGs to be fulfilled. In this sense, one of the objectives set in the Plan is to contribute to the fulfillment and dissemination of the SDGs among the population, visitors and companies . For this reason, the domain chosen for the website has been montgrimedes.2030. In this way, the territory is linked to the horizon represented by the 2030 Agenda. The Councillor for Tourist Destinations, Dúnia Oliveras, assures that the Plan “will allow Torroella and l’Estartit to make a great leap in quality in improving services and will allow us to advance many years in our municipal model because we will be able to specify projects and initiatives that would have taken us many years to make a reality with our own resources. And it has an added importance because it comes at a time of great difficulties resulting from the COVID-19 pandemic. The website must be a very useful tool to publicize its objectives and the day-to-day implementation of its implementation.” 29 projects and 3.6 million euros of investment
The plan will allow the execution of 29 projects and actions, grouped into 16 actions, which will be deployed between 2021 and 2023. It foresees a global investment of 3.6 million euros. It is promoted by the Torroella de Montgrí City Council, in collaboration with the EMD of l’Estartit, and is being developed within the framework of the first edition of the “Tourism Sustainability Plans” program, promoted by the Ministry of Industry, Trade and Tourism, an initiative that has the participation of the Generalitat, through the Department of Business and Employment. In Torroella de Montgrí-l’Estartit it also has the financial support of the Girona Provincial Council.